ROOTS COMMUNITY MARKETING AGENCY

Privacy Policy

Effective Date: May 13, 2026

Roots Community Marketing Agency ("Roots," "we," "our," or "us") is a marketing services agency headquartered in Nova Scotia, Canada. We are committed to protecting your personal information and your right to privacy in accordance with applicable Canadian federal and provincial privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Nova Scotia privacy laws.

This Privacy Policy describes how we collect, use, and protect personal information obtained through our website and in the course of providing our services. By using our website, you consent to the practices described in this policy.

This policy applies to personal information collected by Roots through:

• Our website and any contact or inquiry forms

• Email, telephone, or other direct communications with us

• The delivery of our marketing services to clients and their representatives

This policy does not apply to third-party websites linked from our site. We encourage you to review the privacy policies of any third-party services you access.

We collect only the personal information necessary for communication and the delivery of our services. This may include:

• Your name and job title

• Business or personal email address

• Phone number

• Company name and mailing address

• Any other information you voluntarily share when contacting us or engaging our services

When you visit our website, certain technical information may be collected automatically by our web hosting provider, including IP addresses and browser type. This information is used solely for website security and performance purposes and is not linked to your personal identity.

We use personal information strictly for communication and service delivery purposes. Specifically, we use your information to:

• Respond to your inquiries and requests

• Communicate with you about our services and proposals

• Deliver the marketing services you have engaged us to provide

• Send relevant service updates, invoices, or administrative communications

• Comply with legal obligations

We do not use your personal information for unsolicited marketing, profiling, or any purpose unrelated to the services you have requested. We do not sell, rent, or trade your personal information to third parties.

By providing your personal information to us, whether through our website, by email, or in the course of engaging our services, you consent to its collection and use as described in this policy. Where required by law, we will seek your express consent before collecting additional categories of information.

You may withdraw your consent at any time by contacting us at the address below. Please note that withdrawal of consent may affect our ability to provide services to you.

We do not disclose your personal information to third parties except in the following limited circumstances:

• Service providers who assist us in operating our website or delivering our services (e.g., web hosting, email providers), who are bound by confidentiality obligations

• Where required or permitted by law, including to comply with a court order or legal process

• To protect the rights, property, or safety of Roots, our clients, or others

Any third-party service providers we engage are contractually required to handle your information only as directed by us and in compliance with applicable privacy law.

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. When personal information is no longer required, it is securely destroyed or anonymized.

Communication records (such as emails) are generally retained for the duration of our business relationship and for a reasonable period thereafter, consistent with standard business practice.

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, use, disclosure, alteration, or destruction. These measures are appropriate to the sensitivity of the information and the nature of our business.

While we take privacy and security seriously, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incidents in accordance with applicable law.

Under PIPEDA and applicable provincial law, you have the right to:

• Request access to the personal information we hold about you

• Request correction of inaccurate or incomplete information

• Withdraw consent to our use of your information (subject to legal or contractual restrictions)

• Lodge a complaint about our privacy practices

To exercise any of these rights, please contact our Privacy Officer at the address below. We will respond to requests within 30 days, or as otherwise required by applicable law. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The effective date at the top of this policy will be updated accordingly. We encourage you to review this policy periodically. Material changes will be communicated via our website.

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact:

Iain Taylor
Privacy Officer

Roots Community Marketing Agency

Nova Scotia, Canada

Email: iain@rootsmktg.com

Website: https://rootsmktg.com/  

© 2026 Roots Community Marketing Agency. All rights reserved.